The Buy Box refers to the white box on the right side of the Amazon product detail page, where customers can add items for purchase to their cart. To get a sense of how incredibly important prioritizing the Buy Box is, consider this:

82% of Amazon’s sales go through the Buy Box, and the percentage is even higher for mobile purchases.

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Most consumers buy items through the Buy Box section on the desired product page. When a consumer proceeds to buy the product through this section, the seller which is highest ranked by Amazon at that time will show up there. The Buy Box winner will go on to make more sales than any other seller for that product (unless of course there are multiple high-ranked sellers – then, they will rotate in the Buy Box, each gaining their share of product sales).

 

 

Our team of experts are specialized in the understanding of the Amazon algorithm, we will make your brand "Buy Box Eligible" and fine tune the metrics that will put you in the Buy Box for more time than your competition.  Price heavily impacts the Buy Box, and therefore getting to the right price is crucial, that is why our Algorithmic Pricing A.I automatically changes sellers’ product prices according to the dynamic and constant changes in the market, it continuously improves and learns from each individual situation, finding the best prices for your products, helping you maximize sales and overall profits without running the risk of human error.

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